The denim brand has selected seventh-generation growers from Alabama to be the lead on the pilot program.
A Cotton Incorporated survey found environmental improvements are important, but not if they cut into sales.
9b Apparel recently began working with Amazon, is a proponent of flexible manufacturing and says Millennials could help bring manufacturing back to the U.S.
The government is facilitating efforts to get designers such as Yohji Yamamoto to use the textile, which dates back at least 1,300 years.
Under the alliance, antiodor solutions will be brought to cotton knit and woven fabrics.
Members of the public can vote online until April 2 to determine how much money each project should receive.
Demand is up, costs are high and shoppers are watching.
Invista, a unit of Koch Industries, said options include potentially selling or further investing in the business.
In earlier decisions, lower courts ruled that Colva had infringed on Huntsman’s Chinese patent.