The creators of Ably want to do with natural fabric in active and casual apparel what Nike’s Dri-Fit andLululemon’s Silverescent did with synthetics with its patent-pending Filium technology.Raj Shah, cofounder of Ably and cocreator of Filium technology, in a phone interview from India, explained the special attributes of the brand, which is in development for a late fall rollout.Ably is activated by a proprietary technology called Filium and is purposed to be a clothing line for active people who need what the firm has trademarked as WhateverProof characteristics, from gear for an athlete, workwear or hospital scrubs to children’s clothing or a stylish shirt for a traveler who wants to pack less.“I’ve been traveling to several countries over the last 14 days and I haven’t had to change my Ably shirt,” Shah said.Shah explained that Filium is a patent-pending technology that allows natural fabrics such as cotton, wool, linen and silk to be able to become nonabsorbent, meaning liquids are repelled, making it stain and odor-resistant.“There are obvious benefits for everyday apparel, but we think it's especially applicable for clothes you wear to travel, activewear — we have run tests with professional athletes — and the medical field for areas such as chafing and skin irritations and conditions,” he said.An added benefit is that clothing made with Filium needs less washing, which Shah noted is more convenient, since it also dries quicker, while saving time and water.Shah created Ably, which is based in Seattle, with his brother Akhil, both of whom have been in the apparel industry for many years, focusing mostly on young men’s brands, along with design and creative expert Stanley Hainsworth.While Ably will begin with basic T-shirts and sweatshirts, Shah said the plan is to license the technology to a range of categories.The initial collection includes women’s and men’s T-shirts made from super fine premium cotton with Filium-activated technology to sell for $48 at retail, and Filium-activated cotton French terry sweatshirts at $125 retail. The line will be manufactured in India.“We are creating a community of the early adopters that can tell the story of Filium technology in a grassroots manner,” he said. “The strategy is to build the Ably brand with basics then licenses with the right partners around the world with different categories.”Ably has a Kickstarter campaign running that had an initial goal of raising $20,000 but has already raised more than $90,000 as of Wednesday. The campaign runs until July 4.“We’re also talking to better specialty retailers with an aim of opening in 100 some doors with a late fall delivery,” Shah said. “We have commitments for soft launch, and as we go into the next year, we hope to expand the offering of Ably in spring and fall 2017.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia