The New York–based contemporary label opened the doors of its first freestanding store on Dec. 4 in the trendy Meatpacking District here. Located at 678 Hudson Street, the boutique offers a full range of Adam’s men’s and women’s sportswear collections and underwear basics, as well as a sprinkling of furniture, books, jewelry, collectibles and lifestyle items like Hotel Costes candles.
“I wanted the store to feel like home—very comfortable and cozy, with lots of places to sit,” said Adam Lippes, the former creative director of Oscar de la Renta who founded Adam in 2004. “One of my real passions is art, so we have a lot of photography on the walls. And the cash wrap is a big, bronze rectangle that resembles a Donald Judd sculpture.”
Housed in a single-story building that was previously a dog spa—and a stone’s throw from the always-packed Apple store—the boutique has about 2,500 square feet of selling space on the ground level and an equal amount of storage space on a lower level. The company is using the storage space as a shipping facility for its e-commerce site at ShopAdam.com, which was completely redesigned and relaunched last month.
The boutique was designed by Filipe Pereira, a young architect who trained with Peter Marino and Zaha Hadid. It is sleek and modern, but filled with eclectic furnishings—such as a Michael Thonet bench, a 1940s steel printers rack, and an inviting daybed—that also serve as merchandising fixtures or places for mannequins to flaunt their wares.
Flooring is divided between Inca Gray stone and crosscut wood in chocolate brown. Hanging on the rear wall are ornate plaster panels with carvings of ivy and griffins, which contrast compellingly with the contemporary attitude of the space.
An amusing focal point for shoppers entering the store is a metal sculpture that spells out “What would Oprah say?” Created by South African artist Brett Murray, the artwork was snapped up by Lippes after his appearances on Oprah Winfrey’s chat fest gave a huge boost to his business.
Lippes is aiming for sales of $2 million next year at the store, with about 35 percent of sales coming from men’s wear. Prices for the men’s collection range from $40 for a T-shirt to $795 for a wool/cashmere coat with genuine mink collar (which was the very first item sold on opening day).
According to Faith Hope Consolo, chairman of the retail sales and leasing division of Prudential Douglas Elliman, the store was leased for $300 a square foot for the ground level. Consolo did not work on the deal.
The Adam brand is sold in about 250 wholesale doors, including Neiman Marcus, Saks Fifth Avenue, Bergdorf Goodman, Jeffrey and Scoop. The company should ring up about $15 million in total sales next year, according to Lippes, and is aiming to open additional stores in Miami, L.A. and London.
The company received significant financial backing earlier this year from a new investment vehicle called The Atelier Fund, whose principal investor is Compagnie Financière Richemont, which owns Cartier, Montblanc and Dunhill, among other luxury brands. The fund acquired 33 percent of Adam for a reported $9.5 million.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)