In its latest collaboration, Adidas has teamed with London-based industrial designer Tom Dixon.
What one insider described as a yearlong work in progress, the Tom Dixon and Adidas label will debut with a capsule collection during next month’s Salone del Mobile in Milan. The OBE-winning maverick designer whose lighting and furniture are sold in more than 60 countries is a familiar face at the annual fair. For the second consecutive year, Dixon will stage what is expected to be a dramatic installation in the renovated 19th-century railway station in the Museum of Science and Technology. The space’s railway cars and train platforms will be used to evoke the travel element of the inaugural collaboration with a theatrical component. Visitors will be among the first to check out the Tom Dixon and Adidas collection, which includes men’s, women’s and unisex luggage, footwear, apparel and accessories.
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