Tightie-whities maker Fruit of the Loom is the best-known men’s apparel brand in the U.S. this year, edging out Levi’s, which previously held the title for two years running. Most brands didn’t move up or down dramatically in this year’s rankings—as could be expected of iconic names deeply ingrained in the retail and cultural landscape—but there was some shuffling of places from last year. Calvin Klein and Gap slipped from the top 10, replaced by Old Navy and Adidas. Preppy staple L.L. Bean moved up six places to 15, Dickies advanced seven slots to 13 and Rolex shot up 12 places to 29.
Ray-Ban, Chaps, Lacoste, Bulova and Brooks Brothers were displaced completely from the top 50, replaced by Perry Ellis, Gucci, J. Crew, Oakley and National Geographic (a small player in the apparel world but clearly big in name recognition).
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)