Tightie-whities maker Fruit of the Loom is the best-known men’s apparel brand in the U.S. this year, edging out Levi’s, which previously held the title for two years running. Most brands didn’t move up or down dramatically in this year’s rankings—as could be expected of iconic names deeply ingrained in the retail and cultural landscape—but there was some shuffling of places from last year. Calvin Klein and Gap slipped from the top 10, replaced by Old Navy and Adidas. Preppy staple L.L. Bean moved up six places to 15, Dickies advanced seven slots to 13 and Rolex shot up 12 places to 29.
Ray-Ban, Chaps, Lacoste, Bulova and Brooks Brothers were displaced completely from the top 50, replaced by Perry Ellis, Gucci, J. Crew, Oakley and National Geographic (a small player in the apparel world but clearly big in name recognition).
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)