By  on February 16, 2017
James Hayward.

Applied DNA Sciences has delivered its third shipment against continuing purchase orders for molecular tags used to protect supply chains for polyethylene terephthalate man-made fibers from master batch to finished goods.With recurring, non-seasonal orders, this synthetics supply chain experience has accelerated contract discussions in progress with other man-made fiber segment manufacturers.“Molecular tags can be used to track high-quality and high-performance grades of PET, where the specifications are demanding,” said James Hayward, president and chief executive officer of Applied DNA, which provides DNA-based supply-chain, anticounterfeiting and antitheft technology, product genotyping and product authentication solutions. “Unlike paper or electronic certificates, these molecular certificates carry the identifying unalterable information in or on the product, thereby providing assurances to governments and consumers alike.”Hayward said recycled PET can be verified by the molecular certificate infused within the polymer after the recycling process and is just one of several polymer families Applied DNA expects to productize this year.“This purchase order highlights continued execution on our strategy to diversify our revenue stream and improve revenue predictability on an annual basis,” Hayward said. “Together with the recent announcement that Applied DNA will provide Signature T DNA products and authentication services to empower textile supply chain security over an extended multiyear period with annual revenue minimums, and a growing asset marking business for automobiles in Europe, our efforts to expand market awareness and drive adoption of our DNA solutions are bearing fruit.”Applied DNA’s entry into the man-made fiber category complements the company’s growing success in cotton fibers, in which the company has tagged about 150 million pounds. The total addressable market worldwide for man-made fibers is roughly three times the size of the TAM for cotton, the company notedPET has many commercial uses, is available in many grades of quality and performance, and finds applications in medical devices, automotive components, solar cells, bottling and packaging. It is the fourth most-produced polymer globally. When applied in textiles, PET is commonly known as polyester.In the automotive sector, the company's DNA marking product is now also being offered by Swedish BMW dealers to prior purchasers of their luxury automobiles. With growing support for DNA tagging in Scandinavia through multiple insurance and automobile brands, management expects revenues for automotive tagging to increase to over $750,000 in calendar year 2017.Dealers offer clients a service to mark and protect older vehicles, and also fit an alarm system during the time of routine maintenance. Vehicle owners are then handed the marking vial to use to protect other assets in their homes.PET is one of the most recyclable plastics, a quality that is emphasized in the sustainability strategies of many large manufacturers and global brands, and in the Circular Economy, a concept being adopted by many commercial and geopolitical ecosystems. Last June, Applied DNA successfully deployed molecular tags in synthetic fibers during early pilots.MeiLin Wan, Applied DNA’s vice president for textiles, said, “Success with one class of MMFs speeds our time-to-market in other synthetic categories. Molecular tags can assure consumers of apparel, foods and bottled drinks that their purchases are environmentally and ethically sound.”Applied DNA, based in Stony Brook, N.Y., provides biotechnology driven solutions to help protect products, brands, supply chains, and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. The company's Signature DNA is at the heart of a family of uncopyable, security and authentication solutions such as Signature T and Fibertyping, targeted toward textiles and apparel, DNAnet for antitheft and loss prevention, and DigitalDNA, providing powerful track and trace. All provide a forensic chain of evidence, and can be used to prosecute perpetrators.

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