By  on August 12, 2008

SYDNEY — Some 10 months after Australian Wool Innovation Ltd. acquired the 44-year-old Woolmark logo, AWI will unveil a more-than-$100 million marketing campaign today to relaunch Australian merino wool in the global marketplace as a clean, “green” luxury fiber.

The initiative embraces a new corporate identity, as well as a new brand stable and licensee program for AWI’s 1,845 global partners, including Lacoste, Marks & Spencer, Benetton, Next, Zegna, Brooks Brothers, Isetan and Dillard’s.

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