By  on October 15, 2010

Avon Products Inc. has once again set its sights on the checkered flag, this time coming around the final turn with NASCAR driver Carl Edwards, who is fronting a new signature fragrance called Turn 4XT, due at the end of November.

Edwards is at least the second NASCAR driver the direct-selling giant has signed; in 2004, the firm inked a deal for Kasey Kahne to be the spokesman for Avon’s Pro Sport Daily Performance men’s fragrance and grooming line. Sports is not new for Avon. The firm signed New York Yankees captain Derek Jeter for the popular scent, Driven, in 2006 and Tennis’ Williams sisters appeared in ads for Avon after a 2000 signing.

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