THE Bergdorf Goodman men's store has an exclusive for a new, more modern and lower-priced collection from Kiton.
The line, CIPA 1960, which is named for Kiton chairman Ciro Paone and the year Kiton started offering tailored clothing, is showcased in a shop on the third floor of the Fifth Avenue store. It is part of an effort to lure reluctant male shoppers.
“The clothing brands were hit the worst in the recession,” said Margaret Spaniolo, senior vice president and general merchandise manager of men’s. “Men last year just said, ‘We’re not shopping.’ So we thought about what nice surprises we could offer them when they finally came back.”
The collection is based on vintage fabrics that have been reinvented. The model is more modern, with either a peak or notch lapel, higher armholes and a slimmer silhouette. “It’s a sexier fit,” said Brooks Thomas, vice president and divisional merchandise manager of men’s clothings and accessories.
A regular Kiton suit retails for around $8,000, and a CIPA 1960 suit is $5,500. “But they’re made exactly the same,” Spaniolo said. “It’s just that the fabrics are different.” A regular Kiton suit may have 14-micron cashmere, while a CIPA 1960 is in wool or linen. “They wanted to modernize the brand and address the need for sharper pricing,” she added. “And having a gentler price point was important.”
The line also includes dress shirts and $250 neckwear. The handmade shirts retail for $495. Regular Kiton dress shirts start at $495 and reach $1,000.
The store is not doing marketing for the line but expects to develop some for fall. “It’s like a soft opening,” Thomas said.
The collection will be part of Bergdorf’s Meet the Masters customer event on April 9 and 10, when Kiton representatives will be in attendance.
Spaniolo said Kiton isn’t the only brand that has responded to the demand for lower price points. “That was one of our strategic goals for fall,” she said. “We worked with all our manufacturers to get the suit prices down.”
Almost all of the vendors responded. “Zegna suits are $2,200, and we told them we needed $1,900,” Thomas said. “And Brioni provided us with some suits for $4,900 instead of $5,500. There’s a psychological barrier of over $2,000 or $5,000, but all our partners worked closely with us,” he added.
Spaniolo said business in tailored clothing is experiencing “a major upturn. Sportswear is up, too, but clothing took the biggest hit,” she said. “It’s not like it was at its peak, but it’s nice to see men are shopping again. It’s encouraging.”
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)