The Swedish designer opened a BLK DNM shop in Stockholm on Friday. This follows the opening of the company’s first flagship store at 237 Lafayette Street in New York this summer, which started as a pop-up shop, but has since become a permanent store.
“I want the BLK DNM label and stores to be seen as an interesting cultural phenomenon, a place where creativity and inspiration can be manifested, giving the customers room to be themselves,” said Lindeberg, creative director of BLK DNM, which was launched last February and is a division of Kellwood Co. Lindeberg is now based in New York, which serves as inspiration for his BLK DNM collection.
The new 2,500-square-foot store, which will have a strong focus on women’s, will be located at Mäster Samuelsgatan 1 in Bibliotekstan, Stockholm. The concept of the BLK DNM shops reflect Lindeberg’s personal interior tastes. The raw, deconstructed interior has industrial walls and Baroque-inspired furniture. The boutique will also display art installations.
The new shop will house the full BLK DNM women’s and men’s contemporary collections, which consist of denim, leather items, knitwear, T-shirts and tanks, ranging from $29 to $2,295. The company plans to open three stores next year, most likely in Berlin and London, as well as in Los Angeles.
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