Following recent talk at apparel trade shows and among economists that the worst of the economic downturn might be over, spirits were high and the prints were lively at the Direction by Indigo and Printsource textile and surface design trade shows last week in Manhattan.
“Customers were in a buying mood,” said Paul Harding, The Colorfield’s international creative director.
His design studio presented at the Direction show held last Tuesday through Thursday, which attracted more than 2,100 attendees to view more than 100 fall 2010 collections at the Penn Plaza Pavilion.
“Many exhibitors were pleased with sales as a result of the show, despite the economy,” said Lisa Mainardi, U.S. representative for Direction by Indigo, a unit of Première Vision SA.
There was also some good news at Printsource. The show has grown over 20 percent in square footage since moving to 7 West 34th Street in April.
“That kind of growth is surprising in this economy,” said Massimo Iacoboni, Printsource’s producer. “Our 70 booths included quite a few double and oversize stands this season.” Attendance numbers are still being calculated, but Iacoboni estimated nearly 2,500 buyers visited the show, which featured 36 new exhibitors.
Trendwise, surface designers ramped up the creativity a notch at both shows. Printsource went supergraphic, with a lot of vendors showing art featuring white backgrounds and bright pastels or primary colors. The most engaging motifs, like the playful creations at Antoinette et Freddy, were largely celebratory and included starbursts, cartoon characters, butterflies and rainbows that teetered on the edge of kitsch.
At Direction, vendors leaned toward traditional motifs but gave them a tweak in the form of an eclectic paisley mix from Colette and Blue or a multifloral design from Karolina York. Another key idea was distortion. Digital images looked as though they were refracted through a prism or reflected on moving water like Design Union’s green digital ripple.
Printsource organizers plan to continue to develop their new venue on 34th Street.
“Now we have the potential to provide display systems reminiscent of an art gallery,” Iacoboni said of the space. “We intend to push closer toward that.”
At Direction, a joint exhibition with the Première Vision Preview on Jan. 12 and 13, is the latest buzz.
“It’ll be great having both shows under one roof,” Mainardi said. “The U.S. market will be the first to view and buy the spring 2011 season.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia