By  on February 20, 2014

Bonobos proved to be a brand on the move this week, kicking off a retail partnership with Belk and making some fresh additions to its shirt business, a category coming into its own at a company built on bottoms.

Belk opened seven shops-in-shop dedicated to the brand, including a 550-square-foot space adjacent to Vineyard Vines and across from Ralph Lauren at its Southpark Mall store in Charlotte, N.C. Bonobos’ other Belk outposts are in Raleigh, N.C.; Atlanta; Birmingham, Ala.; Huntsville, Ala., and Nashville. Another shop will open in Dallas in April.

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