Apparel and luxury brands are hot commodities worldwide, according to global research agency Millward Brown, which unveiled its 2014 BrandZ Top 100 Most Valuable Global Brands Wednesday.
The firm, which specializes in advertising, marketing communications, media and brand equity, reports that luxury brands rose in valuation by 16 percent, the greatest increase since the recession, to a combined value of more than $111 billion. Despite changes in shopping behavior, the leading brands remain constant with seven of the top 10 brands remaining in the luxury ranking since 2006. Louis Vuitton continues to reign as the number-one luxury brand for the ninth year in a row. Vuitton grew 14 percent in the last year and is now valued at more than $25 billion.
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