Calvin Klein Underwear is marking its 30th anniversary in the world of sexy, cutting-edge underwear.
Created in 1982 as a designer brand of men’s underwear, and later expanded into the women’s intimate-apparel arena, the $1 billion brand is best known for its provocative ad campaigns featuring a slew of actors and top models such as Mark Wahlberg, Zoe Saldana, Kate Moss, Hilary Swank and Djimon Hounsou. The latest men’s campaign created for the spring 2012 launch of Calvin Klein Underwear Bold features new model Matthew Terry alongside models Myles Crosby, Arran Sly and Chris Garavaglia. Embodying the vibrant product, the visuals have a vivid, powerful and athletic spirit, reminiscent of the brand’s first campaign, featuring U.S. Olympic pole-vaulter Tom Hintnaus.
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