Ubiquitous as producer-entrepreneur types are in Los Angeles, Cash Warren has a new moniker that sets him apart — sock designer.
Warren has joined forces with his childhood friend Alan Stuart to launch Pair of Thieves men’s socks Feb. 10 exclusively at Target. In a phone interview Tuesday from the home he shares with his wife, Jessica Alba, and two daughters, Warren said he and Stuart have been tinkering with developing a sock line for a couple of years. The pair, who have been friends since they went to middle school and the Crossroads high school (along with Kate Hudson), have always been into wearing offbeat socks.
“I have always been obsessed with socks. We hated the fact that 99 percent of the dress socks out there were black or white,” Warren said. “The one thing about dress socks is they are really thin and uncomfortable, and they get baggy after a few wears.”
Warren and Stuart also teamed with David Ehrenberg, whom Stuart knew from their undergrad days at UCLA. Ehrenberg, a third partner, had contacts at Target through his company Del Rey International. Warren said of Pair of Thieves’ production, “We like to say, ‘Designed in Portland, [Ore.], made in China.”
Made of moisture-wicking fabric with mesh panels, padded cushioning and arch supports, the colorful Pair of Thieves socks will be offered in solids, stripes, argyles and prints for about $6 a pair. The brand’s bear logo is meant to be a wink at the golden bear on the California state flag. And the bear’s Robin Hood-type eye mask was done in jest — as in who-steals-all-those-missing-socks. Pair of Thieves packaging jokingly notes how the socks are “ready for anything” including kayaking, fencing, archery, swinging and other unlikely activities. “We’re trying to show something a little lighter than most of the other brands. We don’t want to take ourselves too seriously,” Warren said. “We’re only designing socks.”
Warren, a Yale University political science grad, has also been busy with other pursuits. A digital network that he cofounded was acquired last week when Mandalay Sports Media bought Roadside Entertainment, a sports and entertainment production company. Warren plans to use some of his windfall to continue producing content — as he did with John Stockwell’s upcoming flick, “In the Blood.” Warren and Alba are always sharing ideas about business. He has helped Alba with her eco-friendly start-up, The Honesty Co., which received $25 million in new venture capital funding last fall. (She recently tweeted to her more than 7 million followers about Pair of Thieves’ launch.)
“The great thing about having a partner in life who is an entrepreneur as well is that there is not really anything outside the realm that we can’t talk about,” Warren said.
As for all the talk of actors needing to brand themselves, Warren said, “It’s interesting that their reps and agents refer to them as brands, but none of them really approach branding the way a company would. They’re not conducting focus groups, looking at trend forecasts or reading any real market research data. I don’t know that brand is the right word. I definitely think you have to be diversified because the entertainment business is changing so rapidly.”
True to that mind-set, Warren recently bought a drone so that he will be able to deliver Pair of Thieves socks to select friends. “It took a couple of days to learn how to fly it. It can go about 1,000 feet in the air and it has GPS to fly back to me. I just need to have a mechanical engineer design the claw that will be used for remote deliveries,” Warren said. “Look out for the video.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye