The stylist-designer-creative consultant had a women’s ready-to-wear collection called Eventide from 2004 to 2008, but the recession put an end to that dream. “We did it for four years and it was in Barneys; they wrote about it in Harper’s Bazaar, and celebrities such as Natalie Portman and socialites such as Tinsley Mortimer wore it. It had a following, but we just didn’t have the backing, so we had to close it,” he said.
So Stroble switched gears, working as a stylist for brands and retailers such as Banana Republic, Bloomingdale’s, Gant Rugger, Gilt, Hugo Boss, J. Lindeberg and K-Swiss while also styling celebrities for magazines.
But the desire to design never disappeared, and for spring, he will launch a collection of men’s leather bags under the Christian Stroble name.
“It’s a small collection,” he said. “I’m keeping it niche.” There will be a number of classic styles, including a sack bag, a shopper, a weekender, a messenger, a briefcase, a duffle and a “man clutch,” targeted to the contemporary consumer.
Stroble said that while the silhouettes may be classic, they’re “rendered with a lived-in, weathered and tactile sensibility.
“I want every bag to feel like your favorite worn-in leather jacket,” he said, pointing to the “slightly aged patina” of the pieces. “Since I’m a stylist, I’m always in search of lightweight, functional bags that have good style. I’m not into heavy, structured bags.” The Christian Stroble models have a “slight drape to them, but still hold their shape,” he said, utilize antique brass hardware and are manufactured in the U.S. from Tuscan leather. The bags are not lined — “I want them raw,” he noted — but they’re treated with a spray at the tannery so the interior doesn’t wear off. The logo for the line draws its inspiration from Stroble’s grandfather’s World War II dog tags.
Stroble said there is an investor financing the collection, although he wouldn’t identify the backer. Sales for the collection are being handled by Indigo Showroom in New York, and Stroble is planning a press event in September for editors and other influencers.
Final price points have not been set, but Stroble expects the sack bag to sell for $550 and the weekender to retail for more than $1,000. He is also setting up a Web page at stroblenewyork.com with images from the look book.
Now five years removed from his last design project, Stroble said he learned he needed to “have all the right pieces in place before starting a brand again — a strong business partner, a reliable sales team, and to work with a niche market to start small and really understand the craft, product, what the market is in need of and who my customer is.”
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion