By  on May 19, 2014

Christies is getting into the retail business.

Next month, the auction house will launch The Watch Shop, an online boutique of rare, vintage and luxury men’s timepieces that will be available for immediate purchase year round. More than 30 models will be offered at all times with new pieces added every Wednesday for #watchwednesday. Each will have a set price and there will be no buyer’s premium.

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