Clare Vivier is expanding her line of women’s accessories and translating its French-meets-Los Angeles aesthetic into a new men’s line. The new additions — which include items ranging from dopp kits ($65 to $110), wallets ($159) and document holders ($156) to passport holders ($97) and totes ($478) — will be sold on her Web site as well as at Bird retail stores in New York.
The line, Vivier said, is a natural extension for her business. After launching in 2008 and setting up retail stores in Silverlake, Calif., and on Elizabeth Street in New York, the designer said men began asking her to create a line that was a little more masculine. “It was actually my husband who really asked me for it that made me go, OK, now is the time,” she said.
The collection will use the same materials as the women’s line, including canvas, leather and nylon, “but will be more masculine, of course,” Vivier said. “Each of our bags or totes has a medallion. For men’s, we got rid of that and will use more masculine hardware like muted brass and silver zippers, which we haven’t yet done for women.”
Vivier, whose fold-over women’s clutches have found fans in actresses such as Rashida Jones, Amy Poehler and Kristen Wiig, started her brand while traveling with her French journalist husband around the world. “I couldn’t find a cute laptop case anywhere,” she said. “I had to make my own.”
Without training, she took her “no-fuss” mantra and expanded the business to now include totes, travel bags and clutches. The latter — with a foldable pouch — became her signature and is carried in retailers including Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and Anthropologie, among others.
As for her men’s line, she’s confident she knows what men want.
“I grew up with four brothers, so I really get what men want and what they look for,” said Vivier, who grew up in Minnesota. “It’s all about being easy, without anything complicated but with great quality.”
Vivier hopes to expand into shoes and a cut-and-sewn line soon.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
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The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye