NEW YORK — Coach Inc.’s transformation is beginning to take shape.
Following a year in which it is revamping its product, store concept and advertising strategies — all the while undergoing major changes in top management — Coach is unveiling the first iteration of its evolution.
In an exclusive interview with WWD, president and chief commercial officer Victor Luis, who will take over the reins from Lew Frankfort as chief executive officer in January, whisked through one of Coach’s many showrooms at its headquarters here to unveil a year’s worth of new product, as well as an updated store look, logo, packaging and campaign featuring Karlie Kloss and Liu Wen.
“We looked at every little tweak,” Luis said as he went through several core and capsule collections, beginning with holiday and ending with spring. New advertising, product and store looks will begin filtering in beginning Nov. 1, the incoming ceo said, explaining that the “elevated” or more expensive capsule collections are at the center of the “transformation.” Those collections will be rolled out to 27 cities around the world, including New York, San Francisco, London, Madrid, Hong Kong, Beijing, Shanghai and Tokyo.
Earlier this year, Coach mapped out plans to flow in capsule collections throughout the year that will incorporate the brand’s ready-to-wear, bags, shoes, jewelry, eyewear and other accessories, in order to become a lifestyle player in the minds of its consumers. Additionally, Coach decided to focus on the look and feel of its stores and marketing to reflect a 360-degree dual-gender brand.
Frankfort and executive creative director Reed Krakoff had put this strategy into motion in January. Now Frankfort, who will stay on as executive chairman, will cede his ceo title, and Krakoff has left the company to run his namesake label full time. Although Coach hired ex-Loewe creative director Stuart Vevers to succeed Krakoff, nothing Luis showcased last week reflected Vevers’ influence. According to Coach, Vevers, who just started last Monday, will produce his first collection next fall. Regardless, the brand said any changes made now were just beginning steps, which should be viewed more as a “testing phase.”
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye