NEW YORK — Coach Inc.’s transformation is beginning to take shape.
Following a year in which it is revamping its product, store concept and advertising strategies — all the while undergoing major changes in top management — Coach is unveiling the first iteration of its evolution.
In an exclusive interview with WWD, president and chief commercial officer Victor Luis, who will take over the reins from Lew Frankfort as chief executive officer in January, whisked through one of Coach’s many showrooms at its headquarters here to unveil a year’s worth of new product, as well as an updated store look, logo, packaging and campaign featuring Karlie Kloss and Liu Wen.
“We looked at every little tweak,” Luis said as he went through several core and capsule collections, beginning with holiday and ending with spring. New advertising, product and store looks will begin filtering in beginning Nov. 1, the incoming ceo said, explaining that the “elevated” or more expensive capsule collections are at the center of the “transformation.” Those collections will be rolled out to 27 cities around the world, including New York, San Francisco, London, Madrid, Hong Kong, Beijing, Shanghai and Tokyo.
Earlier this year, Coach mapped out plans to flow in capsule collections throughout the year that will incorporate the brand’s ready-to-wear, bags, shoes, jewelry, eyewear and other accessories, in order to become a lifestyle player in the minds of its consumers. Additionally, Coach decided to focus on the look and feel of its stores and marketing to reflect a 360-degree dual-gender brand.
Frankfort and executive creative director Reed Krakoff had put this strategy into motion in January. Now Frankfort, who will stay on as executive chairman, will cede his ceo title, and Krakoff has left the company to run his namesake label full time. Although Coach hired ex-Loewe creative director Stuart Vevers to succeed Krakoff, nothing Luis showcased last week reflected Vevers’ influence. According to Coach, Vevers, who just started last Monday, will produce his first collection next fall. Regardless, the brand said any changes made now were just beginning steps, which should be viewed more as a “testing phase.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion