By  on August 28, 2009

Coach is looking to beef up its men’s business by launching its first masculine scent, Coach for Men, in mid-September.

“This is intended to be a signature scent for the modern man,” said Walker MacWilliam, senior vice president of design for Coach, who describes the brand’s typical consumer as “now and aspirational — two parts New York and one part European.” The Coach leathergoods range for men includes shoes, briefcases, wallets, belts and outerwear.

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