Coach is looking to beef up its men’s business by launching its first masculine scent, Coach for Men, in mid-September.
“This is intended to be a signature scent for the modern man,” said Walker MacWilliam, senior vice president of design for Coach, who describes the brand’s typical consumer as “now and aspirational — two parts New York and one part European.” The Coach leathergoods range for men includes shoes, briefcases, wallets, belts and outerwear.
“Our aim was to complement Coach’s men’s assortment in a bold way, and we think we have done so with this fragrance,” said MacWilliam.
That included paying close attention to how the Coach for Men bottle and scent could complement and reference the brand’s men’s assortment, noted Julie Howard, senior vice president, global marketing and brand development for BeautyBank, the division of the Estée Lauder Cos. that produces Coach’s scents. “We did eight passes on the mahogany stripe on the neck of the bottle, for instance.”
The fragrance, created by Reed Krakoff, president and executive creative director of Coach, and Karyn Khoury, senior vice president of corporate fragrance development at the Estée Lauder Cos., in cooperation with Firmenich’s Honorine Blanc, has top notes of grapefruit and Mandarin Naartjie NaturePrint, a heart of Darjeeling Tea, petitgrain leaves and juniper oil, and a drydown of oakmoss, cedarwood and patchouli. “Mandarin Naartjie NaturePrint, which captures the scent of a small citrus fruit native to South Africa, has never been used in perfumery before,” said Khoury. “Combined with Italian bergamot, it gives the scent a crisp beginning.”
The bottle, a heavy glass rectangle with a frosted stripe detail, brushed nickel cap and Coach’s horse and carriage logo and stripe, “speaks to Reed’s tastes — masculine, with materials synergies to our leathergoods business,” said MacWilliam. “For instance, the cap’s color is that of the nickel finish we use on our hardware. There are subtle details and nuances of that type throughout this project.”Outer packaging is white with a mahogany strip and the Coach logo in silver.
The fragrance will be available in one size, 3.4 oz. for $75. It will be sold exclusively in Coach stores — of which there are currently about 300 in North America — and on coach.com. National advertising is not planned, but an extensive sampling campaign — with more than 100,000 vials on card — is intended to raise awareness for the fragrance, as is an ad in the New York Post.
While none of the executives would discuss sales projections, industry sources estimated that the new scent would do upwards of $5 million at retail in its first year on counter.
Coach entered the fragrance business in the spring of 2007 with an eponymous women’s fragrance, Signature. A second women’s scent, Legacy, then bowed, and the brand’s beauty ancillaries include lip glosses, candles and body creams.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
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@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion