By  on February 15, 2017
Cordura

Invista’s Cordura brand has created a 50th anniversary microsite to celebrates its heritage and future durable innovations.The site, cordura.com/50years, is designed to showcase the brands, mills, collaborations and innovations that have been a part of its durable journey.Since 1967, the Cordura brand has been working with industry leaders who have helped sculpt and evolve fiber and fabric technologies, pushing the boundaries of innovation. The passion and experience that its valuable authorized mills, brand customers and collaborative partners dedicate day in and day out have helped build its reputation for high quality, durable fabrics, said Cindy McNaull, global Cordura brand and marketing director."As we celebrate our 50th anniversary, we want to honor those who have been with us along the way," McNaull said. "Our new cordura.com/50years microsite allows us to not only tell our own story, but is also a platform for others to share their experiences and memories as we nod to our durable heritage and look forward to 50 more years of innovation together."The new microsite features real-time news and stories including a 50 @ 50 innovation spotlight detailing the brand's new technology launches, cutting-edge collaborations and major milestones in its anniversary year. The microsite also invites brands, mills, consumers and media partners to leave their own long-lasting legacy by sharing memories, experiences and favorite products through the decades.Known for its resistance to abrasions, tears and scuffs, Cordura fabric is a primary ingredient in many top high-performance gear and apparel products, ranging from performance apparel, workwear and footwear to luggage, upholstery, backpacks, military equipment and tactical wear.As part of its 50th anniversary marketing and product development, Cordura has set a series of collaborations and innovations.These include new fiber technologies pushing its legacy T420 nylon 6.6 staple fiber to the next level of tenacity. Dickies is the first commercial customer to use fabrics made with this innovation and will launch Dickies Pro with Cordura military-grade fiber technology collection for fall.Blends of natural fibers and nylon 6.6 are found in fabrics such as Cordura Denim and Combat Wool, offering soft-comfort performance materials.Blends of cotton, Tencel and wool with Cordura Denim technology create durable and cross-functional fabrics with technical benefits including moisture management and thermal regulation.Cordura has collaborated with Cone Denim on Cordura Selvage Denim and with Artistic Milliners on new Cordura Combat Wool and Denim blends for new technical denims.In the early Nineties, Cordura and Woolrich collaborated to create Wool-Dura, a specialty blend of Woolrich wool and nylon Cordura fabric used in hunting apparel. The two companies are back together for the 50th anniversary with a reimagined Wool-Dura collection of fabric and garments that take inspiration from its hunting-centric predecessor while adding a modern, cross-functional twist for today’s urban consumer.

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