By  on January 24, 2008

NEW YORK — Cotton Inc. is amping up the campaign to improve its environmental image and market cotton as a natural fiber, signing six companies to use its latest "Natural" trademark.

AQ Textiles, Concorde Apparel, Cutie Pie Baby Inc., Filo America, Legion Paper and Sure Fit have become the first licensees of the new trademark, which simply adds the word Natural under the traditional Seal of Cotton. Cotton Inc. is the research and promotional company for U.S. cotton producers and importers.

"This latest incarnation of the Seal of Cotton trademark is timely, reminding consumers that cotton is a natural fiber and a natural part of their lives," J. Berrye Worsham, president and chief executive officer of Cotton Inc., said in a statement.

Only two of the six licensees are involved in the apparel industry. Concorde Apparel will use the trademark on sports coats and men's corduroy, seersucker and velvet. Cutie Pie Baby makes clothing and linens for newborns and will use the trademark on as many as 23 of its brands. AQ Textiles, Filo America, Legion Paper and Sure Fit will apply the trademark to products ranging from bedding to paper.

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