The Cotton Leads program has attracted more than 200 partners across the global cotton textile supply chain since it was launched in October.
A joint program established by the U.S. and Australian cotton industries, Cotton Leads advocates and demonstrates responsible growing practices for cotton. Companies signing on to the program include Target Corp. and American & Efird in the U.S., Japan’s AEON TopValu, Hong Kong’s Fountain Set and Mexico’s Operadora LOB.
“The first phase of the Cotton Leads program was aimed at raising awareness of the significant environmental gains already achieved by cotton growers in Australia and the United States, and their commitment to continual improvement,” said Mark Messura, senior vice president of global supply chain marketing at Cotton Inc., a founding member of the program.
Messura noted the stringent national and local regulatory environment in both countries, combined with transparency of these practices and third-party verification to validate the claims.
“The robust national infrastructures of both countries have facilitated and documented these gains, but more importantly, they enable the countrywide implementation of future best practices,” added Messura.
On the topic of best practices, Adam Kay, chief executive officer of Cotton Australia, said, “The self-investment by growers into research and development is a key commonality in both countries, and one that demonstrates their commitment to continual improvement.”
In Australia, a new survey of the water-management practices of 40 irrigators from Central Queensland to southern New South Wales in the three cotton-growing seasons of 2006-07, 2008-09 and 2012-13 showed a dramatic improvement in water-use efficiency across the industry. The survey revealed a 40 percent increase in water-use efficiency over the past 10 years. It also noted that it covered both the low-water years from 2006 to 2008 and the high-production season of 2012-13.
In a new environmental initiative, Cotton Inc. said it has perfected a fluorine-free version of its Storm Cotton technology, a textile finish that adds durable water repellency to cotton outerwear, in a collaborative project with Archroma, a Swiss color and specialty chemicals company.
Over the past decade, Cotton Inc. has introduced a range of textile technologies that enhance the performance capabilities of cotton in the outdoor and athletic apparel categories. These include TransDry moisture-wicking technology, and the suite of Storm Cotton durable water-repellent finishes for cotton, denim and fleece. They have enabled cotton to be more competitive in apparel categories historically dominated by man-made fibers.
David Earley, senior director of global supply chain marketing at Cotton Inc., explained that performance finishes such as those that offer water and stain protection are essential to the outdoor apparel category, and have historically contained some level of fluorine chemistry. The potential negative side effects of fluorine and its toxicity have heightened concerns in recent years, causing a range of industries to reduce or eliminate it from their products.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye