By  on February 27, 2013

HONG KONG — With Dickson Poon, owner of Harvey Nichols, for a father, and Marjorie Yang, chairwoman and chief executive officer of shirt manufacturing giant Esquel Group, for a mother, it seemed inevitable that Dee Poon would end up working in the family business. Instead of choosing either retail or manufacturing, she opted to combine both by relaunching a men’s shirt brand called PYE. In the last 18 months, she opened four small stores in China before opening her flagship in the luxury Pacific Place mall in Hong Kong.


It’s no small feat in a city celebrated for its tailors, not to mention the ubiquity of top international men’s shirt labels, from Ralph Lauren and Ermenegildo Zegna to Brooks Brothers, Alfred Dunhill and Gieves & Hawkes. But Poon felt she was ready to take on that staple of the masculine wardrobe, the white shirt.

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