The new mobile app DesignLens from Empli, released this week, allows designers and other industry creatives to quickly turn images into patterns and prints on more than 140 fashion and lifestyle products, and share them with others.“I had had one too many times sketching out an idea on the back of a napkin with eyeliner because inspiration struck, and I thought, ‘Wow, there must be a better way to do this,’” says DesignLens creator and Empli founder Austin Metka, 32, a fashion and textile designer and PVH Corp. alum who most recently designed ties for Michael by Michael Kors.The iOS application ($1.99) Metka describes as a cross between a “visual twitter and Photoshop light” aims to make it easier to capture inspiration on the go and visualize images on popular contemporary examples of men’s and women’s apparel, accessories and home interiors products. Instead of spotting inspiration from, say, a building’s facade or street art and waiting to sketch it into a wearable format once you’d arrived back at your desk, designers need only have an iPhone.According to Metka, “It lets you have that immediate communication with a real visual representation of what you’re hoping to create.”Inside the app, users select from a template library with options ranging from evening gowns and suits to swimwear, lingerie, shoes, handbags, furniture and even a snowboard. They include both standard products and silhouettes created in collaboration with illustrator Anna Ulyashina. Taking a new image through the app or importing one from the iPhone’s camera roll, users tap in-app features to position, flip, rotate, filter, tile, mirror and otherwise manipulate the image into a finished design to save or share with teams and post on social media. An auto feature makes it possible to randomly manipulate images using the app’s built-in technology.At a time when efficiency and transparency are hot topics among industry start-ups and established brands alike, Metka created the app for those with technical skills — and without. “It takes down some of the barriers. You don’t necessarily have to have skill with a paint brush to translate those designs to your mill in China or your local production,” she tells WWD.While Metka envisions the app helping non-technical industry professionals deliver ideas efficiently to their teams and producers, she sees benefits for those who, like her, are more than capable of sketching on their own, thanks to the immediacy of the phone and the speed with which app users can produce a high-quality visual to show buyers, computer aided design teams or textile manufacturers producing fabric samples for future collections.An updated version of the app Metka says she plans to release later this year will include the option to order designs created on the app directly through third-party custom apparel printers.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)