MILAN — Dan and Dean Caten had twice the reason to celebrate during Milan fashion week.
The twin-brother designers behind Dsquared2 previewed their first flagship and launched their first fragrance in tandem on Monday, June 25.
“This is our baby and it’s all ours, so we’ll be here every Saturday afternoon,” quipped Dean about Dsquared2’s new boutique, adding he’d be on hand to offer advice to walk-in customers.
Dsquared2’s new store marks the label’s 15-year anniversary. “It’s a monumental moment for us. This was part of our plan and, after a lot of hard work, now we are standing here in a million-dollar shop, and we’re launching a perfume—it’s everything we dreamed of,” said Dan.
Designed by architectural studio Storage, the 5,000-square-foot store at Via Verri 4 channels the designers’ Canadian roots with timber partitions and an outdoor, wood-decked space with rock pool.
Officially scheduled to open in September, the boutique was previewed to guests at a cocktail party to fête Dsquared2’s debut men’s fragrance, He Wood. An oversized poster of the fragrance’s ad campaign was suspended over the outside pool. The black-and-white image shot by Steven Meisel depicts American model Leandro Maeder gripping a trunk of wood in water.
Inspired by the designers’ birthplace in Ontario, Canada, He Wood features notes of cedarwood, white fir and violet leaves. In keeping with the wood theme, the square-shaped flacon is framed in Canadian red alder wood.
“The fragrance is not lumberjack; it’s woodsy. It’s really about our story of being born in Canada and creating in Italy. It’s so personal,” said Dan.
He Wood is the first Dsquared2 fragrance produced under license by Italian fragrance manufacturer ITF, and will be followed up with a Dsquared2 women’s scent by fall 2008. The scent will be sold exclusively in the new Dsquared2 store from September, and rolled out to Europe and the U.K. from October. It is expected to hit U.S. counters from April 2008.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia