MILAN — Dan and Dean Caten had twice the reason to celebrate during Milan fashion week.
The twin-brother designers behind Dsquared2 previewed their first flagship and launched their first fragrance in tandem on Monday, June 25.
“This is our baby and it’s all ours, so we’ll be here every Saturday afternoon,” quipped Dean about Dsquared2’s new boutique, adding he’d be on hand to offer advice to walk-in customers.
Dsquared2’s new store marks the label’s 15-year anniversary. “It’s a monumental moment for us. This was part of our plan and, after a lot of hard work, now we are standing here in a million-dollar shop, and we’re launching a perfume—it’s everything we dreamed of,” said Dan.
Designed by architectural studio Storage, the 5,000-square-foot store at Via Verri 4 channels the designers’ Canadian roots with timber partitions and an outdoor, wood-decked space with rock pool.
Officially scheduled to open in September, the boutique was previewed to guests at a cocktail party to fête Dsquared2’s debut men’s fragrance, He Wood. An oversized poster of the fragrance’s ad campaign was suspended over the outside pool. The black-and-white image shot by Steven Meisel depicts American model Leandro Maeder gripping a trunk of wood in water.
Inspired by the designers’ birthplace in Ontario, Canada, He Wood features notes of cedarwood, white fir and violet leaves. In keeping with the wood theme, the square-shaped flacon is framed in Canadian red alder wood.
“The fragrance is not lumberjack; it’s woodsy. It’s really about our story of being born in Canada and creating in Italy. It’s so personal,” said Dan.
He Wood is the first Dsquared2 fragrance produced under license by Italian fragrance manufacturer ITF, and will be followed up with a Dsquared2 women’s scent by fall 2008. The scent will be sold exclusively in the new Dsquared2 store from September, and rolled out to Europe and the U.K. from October. It is expected to hit U.S. counters from April 2008.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast