MILAN — Dan and Dean Caten had twice the reason to celebrate during Milan fashion week.
The twin-brother designers behind Dsquared2 previewed their first flagship and launched their first fragrance in tandem on Monday, June 25.
“This is our baby and it’s all ours, so we’ll be here every Saturday afternoon,” quipped Dean about Dsquared2’s new boutique, adding he’d be on hand to offer advice to walk-in customers.
Dsquared2’s new store marks the label’s 15-year anniversary. “It’s a monumental moment for us. This was part of our plan and, after a lot of hard work, now we are standing here in a million-dollar shop, and we’re launching a perfume—it’s everything we dreamed of,” said Dan.
Designed by architectural studio Storage, the 5,000-square-foot store at Via Verri 4 channels the designers’ Canadian roots with timber partitions and an outdoor, wood-decked space with rock pool.
Officially scheduled to open in September, the boutique was previewed to guests at a cocktail party to fête Dsquared2’s debut men’s fragrance, He Wood. An oversized poster of the fragrance’s ad campaign was suspended over the outside pool. The black-and-white image shot by Steven Meisel depicts American model Leandro Maeder gripping a trunk of wood in water.
Inspired by the designers’ birthplace in Ontario, Canada, He Wood features notes of cedarwood, white fir and violet leaves. In keeping with the wood theme, the square-shaped flacon is framed in Canadian red alder wood.
“The fragrance is not lumberjack; it’s woodsy. It’s really about our story of being born in Canada and creating in Italy. It’s so personal,” said Dan.
He Wood is the first Dsquared2 fragrance produced under license by Italian fragrance manufacturer ITF, and will be followed up with a Dsquared2 women’s scent by fall 2008. The scent will be sold exclusively in the new Dsquared2 store from September, and rolled out to Europe and the U.K. from October. It is expected to hit U.S. counters from April 2008.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion