By  on September 13, 2011

MALIBU, Calif. — With the return this month of its original designer and a rededication to a heritage steeped in vintage Americana, premium jeans brand Earnest Sewn is looking to achieve ambitious goals for the future while borrowing from what’s worked for it in the past.

The New York-based company has brought back Benjamin Talley Smith, who served as its designer from 2005 to 2009, as creative director. It also has a new principal investor and chief executive officer, Benoit Briere, focused on stabilizing the wholesale business and increasing its retail presence.

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