EBay Inc. moves more apparel online than any other company. Yet that’s simply not enough for the giant Web site.
In March, eBay will launch “the fashion vault” for “flash” sales of designer goods in a format not dissimilar from that of Web sites Gilt Groupe and Ideeli. Hugo Boss, DKNY, Max Mara and Cole Haan Outerwear were tested last year and there’s a good chance they’ll be seen on the fashion vault again. Initially, there will be weekly flashes, but the frequency will increase in subsequent months.
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