Elie Tahari Ltd. has partnered with Mallory & Church LLC, a division of DC Design International, to launch a collection of legwear for women and men’s socks.
This will be the first legwear collection bearing the Elie Tahari name.
A first-year wholesale sales projection was not available, but the combined women’s and men’s lines could generate sales in excess of $8 million, according to industry estimates.
The women’s collection is set to launch at in the U.S. at 15 freestanding Elie Tahari retail stores in the U.S. for pre-spring 2014, and later at major department stores for fall 2014. The women’s line will consist of tights and thigh-highs as well as knee-high socks, anklets and over-the-knee styles rendered in luxury yarns. The legwear will feature classic opaque and sheer styles in addition to fashion-forward prints, retailing between $25 and $40. Distribution is also aimed at major department stores and specialty boutiques in Europe, Asia, South America and the Mideast.
The men’s collection of socks for fall 2014 will include casual, athletic and dress socks. Styles and prices have not been finalized.
Elie Tahari , chairman of his namesake company, said the legwear collection is inspired by his apparel and footwear collections, which convey modern sophistication and elegance.
“I wanted to expand into the legwear and hosiery category for some time now, and Mallory & Church along with David Chu are the perfect partners. Legwear gives women the opportunity to express their individuality and truly make a look become their own….Partnering with Mallory & Church gives us the ability to design, create and develop legwear of the highest quality and with a well established partner who is well respected in the industry.”
He added, “It’s all about color....The vision is to have a look that complements the clothes and the shoes.”
Regarding the men’s business, Tahari noted the addition of socks will reflect the “fashion statement” of the brands’ existing categories. which include suits, dress shirts, ties, underwear and outerwear.
David Chu, founder of DC Design International, said, “It’s exciting when Mallory & Church is given the opportunity to partner with such a prestigious design house.”
“We understand the timeless style, craftsmanship and design aesthetic associated with Elie Tahari, and together we look forward to growing the legwear business. Mallory & Church is committed to a long-term partnership with the Elie Tahari brand,” said Chu, who first rose to prominence in the Eighties with his Nautica lifestyle brand.
Chu later founded the DC Design International design and brand management firm, which operates the Lincs and David Chu Bespoke lines, as well as the century-old Mallory & Church business, which manufactures and markets hosiery, neckwear and scarves under several brands, including Cole Haan, Vince Camuto, Greg Norman and Kate Spade, among others.
Elie Tahari is a privately held corporation with a global presence on five continents and more than 600 US stores worldwide.
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