Elie Tahari Ltd. has partnered with Mallory & Church LLC, a division of DC Design International, to launch a collection of legwear for women and men’s socks.
This will be the first legwear collection bearing the Elie Tahari name.
A first-year wholesale sales projection was not available, but the combined women’s and men’s lines could generate sales in excess of $8 million, according to industry estimates.
The women’s collection is set to launch at in the U.S. at 15 freestanding Elie Tahari retail stores in the U.S. for pre-spring 2014, and later at major department stores for fall 2014. The women’s line will consist of tights and thigh-highs as well as knee-high socks, anklets and over-the-knee styles rendered in luxury yarns. The legwear will feature classic opaque and sheer styles in addition to fashion-forward prints, retailing between $25 and $40. Distribution is also aimed at major department stores and specialty boutiques in Europe, Asia, South America and the Mideast.
The men’s collection of socks for fall 2014 will include casual, athletic and dress socks. Styles and prices have not been finalized.
Elie Tahari , chairman of his namesake company, said the legwear collection is inspired by his apparel and footwear collections, which convey modern sophistication and elegance.
“I wanted to expand into the legwear and hosiery category for some time now, and Mallory & Church along with David Chu are the perfect partners. Legwear gives women the opportunity to express their individuality and truly make a look become their own….Partnering with Mallory & Church gives us the ability to design, create and develop legwear of the highest quality and with a well established partner who is well respected in the industry.”
He added, “It’s all about color....The vision is to have a look that complements the clothes and the shoes.”
Regarding the men’s business, Tahari noted the addition of socks will reflect the “fashion statement” of the brands’ existing categories. which include suits, dress shirts, ties, underwear and outerwear.
David Chu, founder of DC Design International, said, “It’s exciting when Mallory & Church is given the opportunity to partner with such a prestigious design house.”
“We understand the timeless style, craftsmanship and design aesthetic associated with Elie Tahari, and together we look forward to growing the legwear business. Mallory & Church is committed to a long-term partnership with the Elie Tahari brand,” said Chu, who first rose to prominence in the Eighties with his Nautica lifestyle brand.
Chu later founded the DC Design International design and brand management firm, which operates the Lincs and David Chu Bespoke lines, as well as the century-old Mallory & Church business, which manufactures and markets hosiery, neckwear and scarves under several brands, including Cole Haan, Vince Camuto, Greg Norman and Kate Spade, among others.
Elie Tahari is a privately held corporation with a global presence on five continents and more than 600 US stores worldwide.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye