By  on December 2, 2008

Pressure on brands and retailers to invest in lowering their environmental impact will mount despite weakening economic conditions and a contraction in consumer spending.

The apparel industry’s early interactions with the environmental movement have centered on the use of organic or eco-friendly materials. However, experts said long-term survival will push the industry to move beyond the material level and examine overall business practices. This next evolutionary step will require the industry to recognize that sustainability cannot be achieved without embracing environmentally friendly practices that reduce resource usage.

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