By  on May 30, 2012

NEW YORK — Ernest Alexander has opened its first store, a carefully curated, 600-square-foot boutique in SoHo here.

The men’s wear brand, which made its debut three years ago with heritage-inspired bags and accessories, has since expanded into apparel with jeans, blazers, dress and sport shirts and neckwear — all with the same sensibility. Its mission is to produce a collection “in the tradition of classic men’s wear, adding a touch of panache and gentlemanly flair,” according to its Web site.

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