EShave has opened its second New York store, a 330-square-foot unit at 1025 Third Avenue, near 61st Street. The other is located in Rockefeller Center, and a third is slated to open in the Winter Garden near the World Trade Center in the spring.

The company, which was launched in 1996, produces artisan-style grooming products including shaving brushes and razors. The store carries a full range of eShave products, including shaving sets, and also offers a Master Barber Service, which includes a signature shave, haircut and shaving consultation.

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