If credentials alone guaranteed the success of a new label, Faherty Brand would be sitting pretty.
The casual sportswear and swim brand, which launches Monday via an e-commerce site, was founded by Mike and Alex Faherty, identical twin brothers with résumés tailor-made for a fashion start-up. Mike, who heads up the creative aspects of Faherty Brand, racked up seven years of experience at Ralph Lauren, most recently as a senior designer at the Double RL division. Alex, who heads up the business side of the new company, was a vice president at private equity firm Cerberus Capital and a financial analyst at Greenhill & Co.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)