By  on April 8, 2013

If credentials alone guaranteed the success of a new label, Faherty Brand would be sitting pretty.

The casual sportswear and swim brand, which launches Monday via an e-commerce site, was founded by Mike and Alex Faherty, identical twin brothers with résumés tailor-made for a fashion start-up. Mike, who heads up the creative aspects of Faherty Brand, racked up seven years of experience at Ralph Lauren, most recently as a senior designer at the Double RL division. Alex, who heads up the business side of the new company, was a vice president at private equity firm Cerberus Capital and a financial analyst at Greenhill & Co.

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