Pop star will.i.am is out to make recycling fashionable — with an assist from The Coca-Cola Co. and fashion and accessories partners like Levi’s, New Era, Rvca and MCM.
The partners are launching fashion and related products under an umbrella initiative called Ekocycle, aimed at encouraging recycling behavior among consumers. Each of the product lines under the brand are made from at least 25 percent postconsumer waste, such as recycled plastic and aluminum bottles.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"