By  on April 24, 2014

Men apparently know what they want — in underwear, that is.

After decades of relying on women to buy their tighty whities, a growing number of men are taking responsibility for selecting and buying underwear at traditional brick-and-mortar stores as well as online. The demand for fashion, which now plays a leading role in the $3.9 billion men’s business, has grown dramatically over the past year, and both basic and fashion brands are responding to the call with a wider range of styles, prints and specialty treatments, as well as an expanded palette of colors.

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