Men apparently know what they want — in underwear, that is.
After decades of relying on women to buy their tighty whities, a growing number of men are taking responsibility for selecting and buying underwear at traditional brick-and-mortar stores as well as online. The demand for fashion, which now plays a leading role in the $3.9 billion men’s business, has grown dramatically over the past year, and both basic and fashion brands are responding to the call with a wider range of styles, prints and specialty treatments, as well as an expanded palette of colors.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"