Men apparently know what they want — in underwear, that is.
After decades of relying on women to buy their tighty whities, a growing number of men are taking responsibility for selecting and buying underwear at traditional brick-and-mortar stores as well as online. The demand for fashion, which now plays a leading role in the $3.9 billion men’s business, has grown dramatically over the past year, and both basic and fashion brands are responding to the call with a wider range of styles, prints and specialty treatments, as well as an expanded palette of colors.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)