By  on July 6, 2010

MILAN — Melding tradition, design and commercial clout, Ferragamo’s new footwear line, called My Ferragamo, wants to coddle existing clients and lure new young ones.

Intended as a further expansion of Ferragamo’s offerings, the line spans four different styles — a ballet flat with a practical shoe bag, a velvet slipper, a medium-height stack-heel pump and a suede boot. The heel of the last two styles takes its cue from the house’s historic Rainbow one made with two pieces, often in different colors.

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