By  on June 8, 2010

NEW YORK — Ferrari has a new formula: showcasing its sports cars and array of lifestyle merchandise under one roof.

With its vivid red lacquered walls, the 4,700-square-foot combination showroom-store that opened Monday on the corner of 55th Street and Park Avenue here, is an homage to the 60-plus-year-old Italian brand and its blend of flash, luxury and tradition. The store is adorned with miniatures of models through the decades, a display case spotlighting a crankshaft, valves and a piston, and Ferrari’s proud prancing horse emblem.

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