By  on May 7, 2014

Filson, best known for its hunting and outdoors apparel, is the latest store to set up shop on Great Jones Street in the NoHo section of Manhattan. The 1,800-square-foot space will open on Friday on 40 Great Jones Street between Lafayette and Bowery Streets. It will be the brand’s first freestanding store on the East Coast.

“If you combine New York and Brooklyn alone on our e-commerce Web site, the region has the biggest customer base,” said Alan Kirk, the brand’s chief executive officer. “We are very optimistic that this store will do very well for us.”

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