Filson, best known for its hunting and outdoors apparel, is the latest store to set up shop on Great Jones Street in the NoHo section of Manhattan. The 1,800-square-foot space will open on Friday on 40 Great Jones Street between Lafayette and Bowery Streets. It will be the brand’s first freestanding store on the East Coast.
“If you combine New York and Brooklyn alone on our e-commerce Web site, the region has the biggest customer base,” said Alan Kirk, the brand’s chief executive officer. “We are very optimistic that this store will do very well for us.”
The unit will offer outerwear, shirts, bags, watches and bikes, all of the retailer’s bestsellers.
The space was designed by the architecture firm Heliotrope, and was created to have an urban-meets-outdoors feel. The entire back of the store has a living wall, designed by Satoshi Kawamoto, replete with plants decorating the space, with vintage Filson outerwear pieces and bags camouflaging between the fern, moss and aloe vera plants. A side wooden wall — made from vintage pine taken from the old Domino Sugar factory in Brooklyn — has hammered steel pegs with Filson bags, like the best-selling classic briefcase and 72-hour travel bag, hanging on them.
“When going into this new space, we really thought that it needed to be different from our other Northwestern stores,” said Kirk. “Our customers out there are hunters and outdoorsman from Washington and Alaska. We didn’t think that was right for New York — what we did maintain is the destination factor.”
Indeed, the space — which lies left of a fire station (and a soon-to-open 3.1 Phillip Lim store) — is a place of discovery, Kirk said. A place “hidden for customers,” and a destination for them to find, was the aim.
And a store they can hang out in.
The vintage sofas will be available for customers to lounge on, and complimentary beverages will be served. A shuffleboard sits in front of the hang-out area for customers to play while shopping.
Asked if there were any plans for further expansion, Kirk said that he was “confident the store would do well.” So well, in fact, that a flagship could open in New York City in the near future, he said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews