By  on February 18, 2014

Levi Strauss & Co. will unveil its first collections of men’s underwear and socks for the Americas today at Project in Las Vegas.

The new men’s range was designed and merchandised under license by Mad Projects Industries, a global manufacturer, marketer and the global design arm responsible for Levi’s Basics for the Americas. Dobotex, a bodywear and sock unit of Puma AG, will oversee the European and Asian markets.

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