By  on May 30, 2012

BOSTON — The British continue to march onto Newbury Street.

Last week, Fred Perry joined a growing list of compatriots (Ben Sherman, Ted Baker, Jack Wills, AllSaints Spitalfields) to arrive in this university-centric city. Rare for a street where retail space gets constantly retooled, the 1,073-square-foot store at 301 Newbury Street retains much of the original Victorian parlor fittings, including double fireplaces with elaborate carved and mirrored mantelpieces, glass transoms and ceiling medallions, all washed in white and dove gray. Given that Fred Perry’s customer is a sophisticated young prepster, the company has played up the “gent’s residence” vibe with vintage chairs and white-on-white tapestry wallpaper.

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