Fred Segal, the California retailer owned by Sandow, will next year launch its first designer collaboration with Kravitz Design called Fred Segal x Kravitz Design.
The offering will feature at least 10 unisex items spanning fashion accessories, clothing, travel accessories and a limited-edition motorcycle. Each item will be designed by Kravitz Design as envisioned by Lenny Kravitz. Prices range from $100 for accessories up to $100,000 for the limited-edition motorcycle.
Supporting the launch is Mark Styler Co. Ltd., which is opening several Fred Segal retail locations in Japan beginning next year. Fred Segal x Kravitz Design will be sold at Fred Segal stores in Tokyo and Los Angeles, as well as the Philippe Starck-designed SLS Las Vegas, where Fred Segal will open seven boutiques next year, including stores for women’s, men’s jeans, jewelry, shoes and home. The collection will also be sold at fredsegal.com.
“When we thought about launching Fred Segal’s first designer collaboration in 50 years, we approached Lenny and his team at Kravitz Design,” said Adam I. Sandow, chairman and chief executive officer of Sandow. “With his L.A. roots, sense of style and impeccable eye for design, Lenny really understands the Fred Segal brand and aesthetic. He was the perfect partner for our inaugural exclusive collection.”
Sandow said the first products will be launched in the stores in the second quarter of next year. There will be 10 products on a rolling schedule over the course of 12 months. Eventually, they plan to build a wholesale business around it, starting in 2015, said Sandow.
The collection marks Kravitz Design’s first collaboration with a retailer. “I grew up shopping at Fred Segal and have always felt connected to the brand and what it stands for — a vibe of laid-back luxury that resonates far beyond Los Angeles,” said Kravitz, founder of Kravitz Design, who wears many hats as a rock musician, writer, producer, designer and actor. (He plays the role of Cinna in “The Hunger Games” films).
Kravitz Design has done multiple projects ranging from chandeliers for Swarovski’s Crystal Palace Collection to reinventing Starck’s classic Kartell Mademoiselle chair. It has also designed suites at the SLS Hotel Miami Beach, as well as a two-story penthouse recording studio at the Setai Hotel and Residences and the 47-story bayfront condominium project Paramount Bay, both in Miami.
The deal between Fred Segal and Kravitz Design was brokered by Culture + Commerce, a Sandow company and design management agency that represents both brands.
“With a shared pulse on the latest trends and a background in California style, putting Kravitz and Fred Segal together was a natural connection,” said Michele Caniato, president of Culture + Commerce.
Fred Segal, known for dressing celebrities, rock stars and locals, is rooted in Hollywood culture. Founded in 1961, the retailer was acquired by Sandow in 2012. Last month, it opened a 2,200-square-foot location at the new international terminal at Los Angeles International Airport. In the works are branded products, e-commerce and lifestyle destinations around the world, starting with Tokyo in fall 2014. Sandow said Fred Segal plans to open another store in Los Angeles next year and is actively looking for space in Miami. As for the Los Angeles stores, he said, “Santa Monica is doing well, and Melrose is doing even better.”
Sandow said the Fred Segal store at LAX is the largest store in the airport, except for the multibrand duty-free mall. He noted that LAX is at 40 percent retail capacity and it’s already exceeding expectations. Over the next 12 months, it will be at 100 percent capacity. “It’s been a huge success so far,” said Sandow. “Price does not seem to be a barrier,” he said, citing strong sales with custom leather jackets by Gregory Siff retailing for between $2,000 and $3,000, and sunglasses by Anna-Karin Karlsson and Leisure Society, ranging in price from $600 to $900. He said the store is mostly catering to international travelers who are leaving Los Angeles. “They want to take a piece of L.A. home with them,” he said.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)