Fred Segal, the California retailer owned by Sandow, will next year launch its first designer collaboration with Kravitz Design called Fred Segal x Kravitz Design.
The offering will feature at least 10 unisex items spanning fashion accessories, clothing, travel accessories and a limited-edition motorcycle. Each item will be designed by Kravitz Design as envisioned by Lenny Kravitz. Prices range from $100 for accessories up to $100,000 for the limited-edition motorcycle.
Supporting the launch is Mark Styler Co. Ltd., which is opening several Fred Segal retail locations in Japan beginning next year. Fred Segal x Kravitz Design will be sold at Fred Segal stores in Tokyo and Los Angeles, as well as the Philippe Starck-designed SLS Las Vegas, where Fred Segal will open seven boutiques next year, including stores for women’s, men’s jeans, jewelry, shoes and home. The collection will also be sold at fredsegal.com.
“When we thought about launching Fred Segal’s first designer collaboration in 50 years, we approached Lenny and his team at Kravitz Design,” said Adam I. Sandow, chairman and chief executive officer of Sandow. “With his L.A. roots, sense of style and impeccable eye for design, Lenny really understands the Fred Segal brand and aesthetic. He was the perfect partner for our inaugural exclusive collection.”
Sandow said the first products will be launched in the stores in the second quarter of next year. There will be 10 products on a rolling schedule over the course of 12 months. Eventually, they plan to build a wholesale business around it, starting in 2015, said Sandow.
The collection marks Kravitz Design’s first collaboration with a retailer. “I grew up shopping at Fred Segal and have always felt connected to the brand and what it stands for — a vibe of laid-back luxury that resonates far beyond Los Angeles,” said Kravitz, founder of Kravitz Design, who wears many hats as a rock musician, writer, producer, designer and actor. (He plays the role of Cinna in “The Hunger Games” films).
Kravitz Design has done multiple projects ranging from chandeliers for Swarovski’s Crystal Palace Collection to reinventing Starck’s classic Kartell Mademoiselle chair. It has also designed suites at the SLS Hotel Miami Beach, as well as a two-story penthouse recording studio at the Setai Hotel and Residences and the 47-story bayfront condominium project Paramount Bay, both in Miami.
The deal between Fred Segal and Kravitz Design was brokered by Culture + Commerce, a Sandow company and design management agency that represents both brands.
“With a shared pulse on the latest trends and a background in California style, putting Kravitz and Fred Segal together was a natural connection,” said Michele Caniato, president of Culture + Commerce.
Fred Segal, known for dressing celebrities, rock stars and locals, is rooted in Hollywood culture. Founded in 1961, the retailer was acquired by Sandow in 2012. Last month, it opened a 2,200-square-foot location at the new international terminal at Los Angeles International Airport. In the works are branded products, e-commerce and lifestyle destinations around the world, starting with Tokyo in fall 2014. Sandow said Fred Segal plans to open another store in Los Angeles next year and is actively looking for space in Miami. As for the Los Angeles stores, he said, “Santa Monica is doing well, and Melrose is doing even better.”
Sandow said the Fred Segal store at LAX is the largest store in the airport, except for the multibrand duty-free mall. He noted that LAX is at 40 percent retail capacity and it’s already exceeding expectations. Over the next 12 months, it will be at 100 percent capacity. “It’s been a huge success so far,” said Sandow. “Price does not seem to be a barrier,” he said, citing strong sales with custom leather jackets by Gregory Siff retailing for between $2,000 and $3,000, and sunglasses by Anna-Karin Karlsson and Leisure Society, ranging in price from $600 to $900. He said the store is mostly catering to international travelers who are leaving Los Angeles. “They want to take a piece of L.A. home with them,” he said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast