By  on August 8, 2012

Dewar’s is out to reach a younger man and will collaborate with trendy retailer Freemans Sporting Club this holiday season.

The Scotch brand worked with Freemans’ creative director, Taavo Somer, to produce a limited-edition utility roll made from waxed cotton and bound by two leather straps with brass buckles. The bag unrolls to reveal numerous leather pockets that are hand-sewn and lined with Dewar’s Highlander Tartan fabric — one of which sized to hold a bottle of Dewar’s 18-year-old in a custom flask. The bag features a co-branded label.

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