By  on November 28, 2012

G-Shock is celebrating its 30th anniversary by opening its first freestanding store in the U.S.

The Casio-owned watch brand on Wednesday opened a 1,500-square-foot flagship at 454 West Broadway in the heart of New York’s SoHo district. The two-level store carries the full men’s and women’s collections as well as several limited-edition pieces, including commemorative items for the upcoming anniversary.

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