Gant will launch a new men’s fragrance called Gant on Nov. 1. It will be the first fragrance distributed in-house by the Swedish sportswear brand since it ended a license agreement with Elizabeth Arden Inc. in February 2010.
The product will launch in 250 Gant stores in 26 countries, mostly in Europe, as well as markets like the Philippines, South Africa and Tunisia. In the U.S., the fragrance will be available in Gant’s four stores, three of which are in New York and one in New Haven, Conn. Worldwide there are more than 600 freestanding Gant stores, with some of them to stock the fragrance at a later date.
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