Former fashion publicist and talent agent Josh Reed is kicking off Gents, his new headwear and basics brand, with a splashy advertising campaign. Reed is investing $1 million to $2 million in a print campaign to draw attention to the new company, which is launching with a line of upscale, customizable baseball hats.
The black-and-white ads, shot by Yu Tsai, feature models Chad White, Adam Senn and Kevin Sampaio, along with newcomer Melissa Bolona. The initial advertising buy includes eight pages in the winter issue of VMan and spreads or single pages in the December issues of GQ, Details, Men’s Health, Nylon for Guys, Out and Playboy. Additional buys are planned for next year.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)